Cooking & Food channels with an audience in Pakistan earn an RPM of roughly $0.6 to $1.4 per 1,000 views. That is Pakistan specifically, a large-audience, low-ad-spend market where earnings come from volume rather than rate. RPM is what the creator keeps after YouTube's 45% cut and the views that never saw an ad, so it is the only earnings figure that reflects real take-home pay.
At that rate, one million monthly views from Pakistani viewers works out to roughly $640 to $1,440 (about ₨177,900 to ₨400,300) per month from ads alone, before any sponsorship or affiliate income. That is about 16% of what the same channel would earn from a US audience, because the local ad market pays less per view. Use the calculator below to estimate your own channel.
Pre-filled with cooking & food RPM at Pakistani rates. Type your real monthly views for a realistic range.
Audience country sets the ad rate. A cooking & food view from a Pakistani viewer is worth roughly 16% of the same view from a US viewer, because a large-audience, low-ad-spend market where earnings come from volume rather than rate.
The real money sits past AdSense. Established Pakistani cooking & food creators lean on cookware affiliates, cookbooks, and brand deals with food companies, which is priced on audience and niche rather than on the local ad rate.
A global audience is the multiplier. A Pakistani cooking & food channel that pulls even a third of its views from the US, UK, Canada and Australia can lift its blended RPM several times over.
Niche stacks on top of country. Cooking & Food pays more than entertainment or comedy in every market, so a Pakistani cooking & food channel out-earns a Pakistani vlog of the same size.
| Country | RPM per 1,000 | Per 1M views |
|---|---|---|
| United States | $4.0 – $9.0 | $4,000 – $9,000 |
| Australia | $3.8 – $8.5 | $3,800 – $8,550 |
| United Kingdom | $3.6 – $8.1 | $3,600 – $8,100 |
| Canada | $3.5 – $7.9 | $3,520 – $7,920 |
| India | $0.8 – $1.8 | $800 – $1,800 |
| Pakistan | $0.6 – $1.4 | $640 – $1,440 |
| Germany | $2.9 – $6.5 | $2,880 – $6,480 |
| Ukraine | $0.9 – $2.0 | $880 – $1,980 |
| Philippines | $0.7 – $1.6 | $720 – $1,620 |
| Indonesia | $0.6 – $1.4 | $640 – $1,440 |
| Nigeria | $0.6 – $1.3 | $560 – $1,260 |
Same cooking & food content, different audience country. The RPM gap is driven by local advertiser spend, not by the channel.
What Pakistani creators ask before they commit to this niche. Still curious? Get in touch.
A cooking & food channel with a Pakistani audience typically earns an RPM of $0.6 to $1.4 per 1,000 views, or roughly ₨178 to ₨400 in local terms, which is what you keep after YouTube's 45% cut and un-monetised views. One million monthly views works out to roughly $640 to $1,440 (about ₨177,900 to ₨400,300) a month from ads alone.
At a Pakistani RPM of $0.6 to $1.4, one million views earns roughly $640 to $1,440 (about ₨177,900 to ₨400,300) from ads. Sponsorships and affiliates usually add more on top, and in a lower-RPM market like this one those extra streams often matter more than the ad revenue.
Within cooking & food, appliance reviews and premium recipe series command the highest ad rates because advertisers in those categories bid the most, and that holds in Pakistan just as it does elsewhere. Pair that with mid-roll ads on 8-minute-plus videos to lift RPM further.
Most serious cooking & food creators in Pakistan earn more from cookware affiliates, cookbooks, and brand deals with food companies than from AdSense. This matters even more in a lower-RPM market, where the ad rate alone is thin, and a brand deal is priced on audience and niche, not on the local ad rate.
Make globally-framed cooking & food content in English so a real share of views come from US, UK, Canada and Australia viewers. A Pakistani channel that earns half its views from tier-1 countries can multiply its RPM several times over without changing topic.
At the middle of the Pakistani cooking & food RPM band, roughly 4,808,000 monthly views gets you to $5,000 (about ₨1,390,000) a month from ads. Affiliate links and sponsorships can reach it at fewer views, which is often the faster route in a lower-RPM market.
It depends on your goal. Cooking & Food sits in the lower half of the RPM table, so at Pakistani rates of $0.6 to $1.4 the ad money is modest and the real upside is cookware affiliates, cookbooks, and brand deals with food companies. Volume and a globally-framed angle both help a channel based in Pakistan.