Tech & Reviews channels with an audience in Indonesia earn an RPM of roughly $1.6 to $3.5 per 1,000 views. That is Indonesia specifically, one of the largest audiences on YouTube, where enormous view volume offsets a low local ad rate. RPM is what the creator keeps after YouTube's 45% cut and the views that never saw an ad, so it is the only earnings figure that reflects real take-home pay.
At that rate, one million monthly views from Indonesian viewers works out to roughly $1,600 to $3,520 (about Rp25,920,000 to Rp57,024,000) per month from ads alone, before any sponsorship or affiliate income. That is about 16% of what the same channel would earn from a US audience, because the local ad market pays less per view. Use the calculator below to estimate your own channel.
Pre-filled with tech & reviews RPM at Indonesian rates. Type your real monthly views for a realistic range.
Audience country sets the ad rate. A tech & reviews view from an Indonesian viewer is worth roughly 16% of the same view from a US viewer, because one of the largest audiences on YouTube, where enormous view volume offsets a low local ad rate.
Niche stacks on top of country. Tech & Reviews pays more than entertainment or comedy in every market, so an Indonesian tech & reviews channel out-earns an Indonesian vlog of the same size.
Video length is the free lever. Pushing videos past 8 minutes lets them carry multiple mid-roll ads, the single biggest RPM upgrade an Indonesian tech & reviews channel can make without adding a view.
You are paid in US dollars, not IDR. AdSense reports in dollars and your bank converts to IDR, so a stronger dollar quietly lifts your Indonesian take-home even when views stay flat.
| Country | RPM per 1,000 | Per 1M views |
|---|---|---|
| United States | $10 – $22 | $10,000 – $22,000 |
| Australia | $9.5 – $21 | $9,500 – $20,900 |
| United Kingdom | $9.0 – $20 | $9,000 – $19,800 |
| Canada | $8.8 – $19 | $8,800 – $19,360 |
| India | $2.0 – $4.4 | $2,000 – $4,400 |
| Pakistan | $1.6 – $3.5 | $1,600 – $3,520 |
| Germany | $7.2 – $16 | $7,200 – $15,840 |
| Ukraine | $2.2 – $4.8 | $2,200 – $4,840 |
| Philippines | $1.8 – $4.0 | $1,800 – $3,960 |
| Indonesia | $1.6 – $3.5 | $1,600 – $3,520 |
| Nigeria | $1.4 – $3.1 | $1,400 – $3,080 |
Same tech & reviews content, different audience country. The RPM gap is driven by local advertiser spend, not by the channel.
What Indonesian creators ask before they commit to this niche. Still curious? Get in touch.
A tech & reviews channel with an Indonesian audience typically earns an RPM of $1.6 to $3.5 per 1,000 views, or roughly Rp25,900 to Rp57,000 in local terms, which is what you keep after YouTube's 45% cut and un-monetised views. One million monthly views works out to roughly $1,600 to $3,520 (about Rp25,920,000 to Rp57,024,000) a month from ads alone.
It comes down to local advertiser spend. Indonesia is one of the largest audiences on YouTube, where enormous view volume offsets a low local ad rate. Brands there pay less per 1,000 impressions than US or UK brands, so the same tech & reviews video earns less per view even though the audience is just as engaged.
AdSense pays in US dollars and your Indonesian bank converts to rupiah, so the Rp total tracks the USD/IDR rate. Payout clears after the $100 threshold. The RPM figures on this page are the US-dollar amounts AdSense reports, which your bank converts to IDR, so the local total moves a little with the exchange rate.
YouTube income is taxable in Indonesia as business income and is reported on your annual SPT, so keeping records of earnings and expenses matters once the channel scales. This is general information, not tax advice, so check your own situation with a local accountant once the channel earns real money.
At an Indonesian RPM of $1.6 to $3.5, one million views earns roughly $1,600 to $3,520 (about Rp25,920,000 to Rp57,024,000) from ads. Sponsorships and affiliates usually add more on top, and in a lower-RPM market like this one those extra streams often matter more than the ad revenue.
Within tech & reviews, gadget reviews, software tutorials, and buying guides command the highest ad rates because advertisers in those categories bid the most, and that holds in Indonesia just as it does elsewhere. Pair that with mid-roll ads on 8-minute-plus videos to lift RPM further.
Most serious tech & reviews creators in Indonesia earn more from affiliate links to hardware and SaaS, plus sponsor integrations than from AdSense. This matters even more in a lower-RPM market, where the ad rate alone is thin, and a brand deal is priced on audience and niche, not on the local ad rate.