Top 50 Finance & Investing channels in United States
Finance has the highest RPM of any major YouTube category. Brokerages, neobanks, credit cards, tax software, and online business platforms all bid heavily for finance audiences, which pushes effective RPMs into the $20–$50 range against a YouTube average of $3–$8.
The United States is YouTube's largest single market by advertising spend. Channels with US-heavy audiences earn the platform's highest effective RPMs because brand demand from US advertisers (finance, tech, software, healthcare, automotive) outbids almost every other geography per impression.
The leaderboard
loadingLoading the leaderboard…
If this hangs, the daily refresh hasn't fired yet for this region. Reload in a minute and the list will appear.
The finance & investing channels winning in United States.
Highest RPMs on the platform: 4–6x the YouTube average for tier-1 audiences.
Sponsorship demand exceeds inventory: top finance creators routinely turn away brand deals.
Highest RPMs on the platform: US-heavy channels routinely earn 4–6x the global YouTube average.
Sponsorship demand exceeds inventory: top US channels turn down brand deals weekly.
Competing in United States finance & investing? Audit your channel first.
Get a free AI audit benchmarked against the top finance & investing performers in your country. See exactly which titles, thumbnails, and posting habits are leaving growth on the table.
Get my free audit →Free forever plan · no card · 3 audits per month
Finance & Investing in United States, answered.
Real questions about how the finance & investing niche operates inside the United States market. Still curious? Get in touch.
Because the advertisers are willing to pay a lot per viewer. Brokerages, banks, credit-card issuers, and tax-software companies all earn $200–$2,000+ per acquired customer, which lets them outbid almost every other ad category. A finance YouTube viewer is the kind of viewer those advertisers most want to reach, and YouTube's auction passes that demand back to the creator as RPM.
You do not need credentials, but you do need to be careful with what you say. Channels that give specific investment advice without a license are running real legal risk, especially in the US under SEC rules. The safer path is education ("here is how index funds work", "here is how a Roth IRA works"), commentary on news, and personal experience ("here is what I do") rather than direct advice ("you should buy this stock").
Affiliate income is the largest line for many. Brokerage referrals can pay $50–$300 per funded account; credit-card affiliates pay $50–$500 per approval; tax-software partners pay $20–$50 per signup. Combined with above-average AdSense and brand deals from fintech companies, a 100K-sub finance channel can clear what a 1M-sub gaming channel earns just on YouTube ads.
Three reasons. (1) US ad spend per capita is the highest in the world, so the same view from a US viewer triggers a higher CPM than any other country. (2) The categories US viewers watch most (finance, tech, software, automotive, health) all map to high-CPM advertiser inventory. (3) The brand-deal economy is most mature in the US: established creator-marketplace networks and direct sponsorships add a 2-4x revenue multiplier on top of AdSense for established channels.
RPMs in the US average $4-$12 per 1,000 views across categories, with finance and tech channels often clearing $20-$50. International channels with US-heavy audiences earn close to the same rates. The same content uploaded to a channel with a tier-3 country audience would earn $0.50-$2 per 1,000 views — a 5-10x gap.
